Conduction of Situation Analysis for SBCC Program

A situation analysis or environmental analysis is the fundamental first step in the social and behavior change communication change (SBCC) process. It involves a systematic collection and study of health and demographic data, study findings and other contextual information in order to identify and understand the specific health issue to be addressed. It examines the current status of the health issue as well as the social, economic, political and health context in which the health issue exists and establishes the vision for the SBCC program. A complete situation analysis gathers information on four areas: 

• The problem, its severity and its causes. 
• The people affected by the problem (potential audiences). 
• The broad context in which the problem exists. 
• Factors inhibiting or facilitating behavior change.

Download: How to Conduct a Situation Analysis