Campaign: Vitamin A and Deworming Tablet

 Ways to reduce your Breast Cancer Risk

1. Do not smoke

2. Control your weight

3. Limit or avoid alcohol

4. Breastfeed

5. Be physically Active

6. Avoid exposure to radiations

Ways to reduce your Breast cancer risk

 बालबालिकाको लागि कोभिड-१९ खोप सम्बन्धी प्रायः सोधिने प्रश्नहरु.

 YOGA for Mental and Physical Health

Free Online Course on Epidemiology for Public Health Specialization

Online Course on Epidemiology for Public Health Specialization

This Course is Offered by Imperial College London

Writing a Creative Brief in SBCC Program

Introduction

A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy, advertising, websites, slogans) to be used in communication campaigns. 

Mental Health (मानसिक स्वास्थ्य)

मानसिक स्वास्थ्य

विश्व स्वास्थ्य संगठनका अनुसार स्वास्थ्य भनेको केवल शरीरमा रोग नहुनु मात्र होईन शारीरिक, 

मानसिक र सामाजिक हिसाबले पूर्ण रुपमा स्वस्थ रहेको आवस्था हो| यसर्थ शारीरिक पूर्ण स्वस्थतामा 

मानसिक स्वास्थ्याको अती  महत्वपूर्ण स्थान छ । मानसिक स्वास्थ्य मानिसको शरीरका विभिन्न अंगहरू मध्ये 

मस्तिष्कसँग सम्बन्धित छ । मानसिक रूपमा मानिस स्वस्थ भएपछि मात्र उसको शारीरिक स्वास्थ्य 

सन्तुलित रहन गई निरन्तर प्रगति र विकासको बाटोमा आफूलाई अग्रसर गराउन सक्षम हुन्छ । 

मानसिक रूपमा स्वस्थ हुनका लागि व्यक्तिमा देहाय अनुसारका कुराहरू विद्यमान हुनुपर्दछ ।

·भावनात्मक द्वन्द्वबाट विचलित नहुने गुण भएको,

·समयानुकूल अगाडि बढ्न सक्ने क्षमता, उत्पादनशील र फलदायी कार्य गर्ने क्षमता, अर्थपूर्ण 

 जीवनयापन गर्न सक्ने क्षमता, अरू व्यक्तिसँग अर्थपूर्ण सम्बन्ध राख्ने र निरन्तरता दिन सक्ने

 क्षमता भएको,

·कुनै प्रकारको मानसिक रोगको खास लक्षण नभएको ।

Testing of Creative Concepts on SBCC Program

Introduction

What is Concept Testing?

Concept testing is the process of sharing creative concepts with the intended audience to get their feedback and identify the best idea before designing materials (See the How to Develop a Creative Concept guide). 

Development of SBCC Creative Materials

Development SBCC Creative Materials 

Introduction

Materials are a primary means by which health programs deliver social and behavior change communication (SBCC) messages. There are many types of SBCC materials, including printed brochures, the script for a television advertisement, a guide for facilitating a group discussion, a Facebook page or an Internet-based game. Materials development brings together the most effective messages with materials for the best combination of channels – the channel mix - in order to reach and influence the priority audiences. 

Development of SBCC related program Indicators

Development of Indicators for SBCC Program

Introduction 

What is an indicator?

Indicators are tools used to measure Social Behavior Change Communication (SBCC) program progress. They are used to assess the state of a program by defining its characteristics or variables, and then tracking changes in those characteristics over time or between groups. Clear indicators are the basis of any effective  monitoring and evaluation system. 

Development of a Monitoring and Evaluation Plan for SBCC Program

How to Develop a Monitoring and Evaluation Plan 

Introduction

What is a Monitoring and Evaluation Plan?

A monitoring and evaluation (M&E) plan is a document that helps to track and assess the results of the interventions throughout the life of a program. 

Adolescence Book series one to eight (NHEICC)

Adolescence Book 

Adolescence Book 

These series of Eight books are jointly produced by National Health Education, Information and Communication Centre and Family Health Division. These books contains information about different issues of adolescent health. Information are presented in question answer form. The PDF of these books are attached below:

1. Growing Up and Puberty

2. Friendship and Love

3. Menstruation

4. Cigarette,  alcohol and drugs

5. Sex and sexual Relationship

6. Marriage, Pregnanncy and Abortion

7. STD, HIV and AIDS

8. Sexual and reproductive helth rights

Development of a Mission Statement for SBCC Program

Introduction 

What Is a Mission Statement?

An organization’s mission statement describes clearly and concisely why the organization exists – its purpose. The mission statement defines what is important to the organization and guides the organization’s decisions and activities. 

The mission statement answers three (or sometimes four) basic questions about the organization: 

1.     Whom does the organization serve? 

2.     What does the organization do? 

3.     Why does the organization do it?

4.     [Optional] How does the organization do it?

View and Download:How to Develop a Mission Statement

Development of a Logic Model for SBCC Program

Introduction

What is a Logic Model?

Logic models

Identifying inputs, outputs, and outcomes helps to answer questions like:

Development of a Creative Concept for SBCC Program

Introduction

What is a Creative Concept?

A creative concept is an overarching “Big Idea” that captures audience interest, influences their emotional response and inspires them to take action. It is a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences. Typically, the creative concept is embodied in a headline, tagline and a key visual. Successful creative concepts are distinctive, memorable, unifying and relevant. Some examples include: Nike’s “Just Do It” campaign, the “Got Milk?” campaign and the Red Ribbon Campaign. 

View and Download: How to Develop a Creative Concept

Development of communication strategy for SBCC Program

Development of a Communication Strategy for SBCC Program

A communication strategy is the critical piece bridging the situation analysis and the implementation of a social and behavior change communication (SBCC) program. It is a written plan that details how an SBCC program will reach its vision, given the current situation. Effective communication strategies use a systematic process and behavioral theory to design and implement communication activities that encourage sustainable social and behavior change.

उच्च रक्तचापको रोकथाम तथा नियन्त्रणबारे जानकारी 

परिचय :

मुटुबाट रगत पम्प भएर शरीरका सम्पूर्ण भागहरूमा सञ्चार हुने क्रममा रगतले रक्तनलीको लचकताले एक प्रकारको चाप 

पैदा गर्दछन त्यसैलाई नै रक्तचाप भनिन्छ। 

मुटु र रक्तनलीका रोगहरुमध्ये उच्च रक्तचाप सबै भन्दा बढी देखिने समस्या हो । विश्व स्वास्थ्य संगठनका अनुसार दक्षिण-पूर्वी 

एसियाली क्षेत्रमा प्रत्येक ३ वयस्कमध्ये १ जनामा उच्च रक्तचाप भएको तथ्यांक पाइन्छ । मानिसको उमेर वृद्धिसँगै उच्च 

रक्तचापको जोखिम पनि वृद्धि हँदै जान्छ । नसर्ने रोग जोखिम तत्व सर्भे २००८ का अनुसार हाम्रो देशमा १० बर्ष भन्दा 

माथिका २१.५ प्रतिशत वयस्कहरूलाई उच्च रक्तचापको समस्या देखिएको छ ।

Development of a Channel Mix Plan for SBCC Program

Introduction 

A channel mix plan for a social and behavior change communication (SBCC) program is a strategic document that identifies the types of communication channels that best reach the priority audience to deliver the messages and the optimal blend of channels that maximizes reach and effectiveness of the messages.

Designing of SBCC Messages

How to Design SBCC Messages 

Introduction 

Message design is the process of connecting insights about the priority audience with key information the audience needs to know in order to make the change the program desires. Successful, welldesigned messages are simple, memorable, easily understood, culturally appropriate and meaningful to the audience. Their design stems from a clear creative brief that outlines what the communication intervention aims to achieve. 

In social and behavior change communication (SBCC), a message is a statement containing key points of information that a program wants to communicate to an audience to encourage behavior change. In order to be effective, a message needs to a) include a clear call to action and b) address the behavioral determinant of interest. A message to a key audience, therefore, typically reflects 1) a desired action (which should be small/doable) from the audience and 2) the key promise or benefit if they perform the action. The key message often has supporting information associated with it.

Download: PDF How to Design SBCC Messages 

How to Create a Brand Strategy Part 1: Using Audience Insight to Drive Your Brand 

Introduction 

What is a Brand and Why is Branding Used in SBCC?

Branding is a marketing technique that has been successfully used in the commercial sector for years to sell products and services. The brand is the idea or promise made to the consumer to distinguish the product or service from its competition. It is expressed in names, terms, logos, symbols or designs. Brands help to define quality, build awareness and recognition, and help the consumer form long-term relationships with products and services. Some of the most globally successful commercial companies – like Coca-Cola® and Apple® - have the most recognized and respected brands.

Branding also can be used successfully in social and behavior change communication (SBCC) programs to help intended audiences adopt and maintain desired behaviors. Behaviors, such as exclusive breastfeeding, taking public transportation or adopting a family planning (FP) method, can all be branded to make the behaviors more appealing to audiences. SBCC programs can be branded, as can public sector health services.

Download: How to Create a Brand Strategy Part 1