Development of SBCC Creative Materials

Development SBCC Creative Materials 

Introduction

Materials are a primary means by which health programs deliver social and behavior change communication (SBCC) messages. There are many types of SBCC materials, including printed brochures, the script for a television advertisement, a guide for facilitating a group discussion, a Facebook page or an Internet-based game. Materials development brings together the most effective messages with materials for the best combination of channels – the channel mix - in order to reach and influence the priority audiences. 

Each type of material follows a slightly different process for development. Once materials are developed in draft form, they are then pretested, finalized, produced and disseminated as part of the SBCC campaign. This guide provides general steps for developing materials and draws on results from the message design and channel mix guides. In-depth guidance for specific types of materials can be found in the Resources section.

View and Download: PDF How to Develop SBCC Creative Materials