Development of a Mission Statement for SBCC Program

Introduction 

What Is a Mission Statement?

An organization’s mission statement describes clearly and concisely why the organization exists – its purpose. The mission statement defines what is important to the organization and guides the organization’s decisions and activities. 

The mission statement answers three (or sometimes four) basic questions about the organization: 

1.     Whom does the organization serve? 

2.     What does the organization do? 

3.     Why does the organization do it?

4.     [Optional] How does the organization do it?

View and Download:How to Develop a Mission Statement