The P Process: Five Steps to Strategic Communication

One of the most respected tools used in designing SBCC programs is the P Process. Developed in 1982, the P Process is a tool for planning strategic, evidence-based health communication programs. More than thirty years later, communication professionals around the world are using the P Process to design, implement, monitor and evaluate communication strategies, materials and programs.

This update of the P Process incorporates lessons learned and acknowledges the real-time, dynamic nature of the strategic process as well as new technologies and the constantly changing nature of communication, social norms and individual behavior and decision making. It draws from many other disciplines, including design theory, behavioral economics, social psychology and anthropology. 

At its essence though, the P Process is a tool that is only as useful as the data and thinking that go into each step. 

Download and view Resource: The P Process