Adaption of Materials for SBCC Program

Materials adaptation is the process of modifying existing social and behavior change communication (SBCC) materials for a different audience, topic or setting. While this involves more than just translating the materials into the local language or modifying the artwork, adapting materials might include adjustments to the cultural context, modifications of the message or updates to the technical information. Program teams can use the adaptation flowchart for the materials adaptation process.

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