Conduction of Pretest in  SBCC Program

How to Conduct a Pretest

Pretesting is the process of bringing together members of the priority audience to react to the components of a communication campaign before they are produced in final form. Pre-testing measures the reaction of the selected group of individuals and helps determine whether the priority audience will find the components usually draft materials understandable, believable and appealing.

Download: How to Conduct a Pretest