How to Conduct a Stakeholder Workshop in SBCC Program

Engaging and receiving input from stakeholders and gatekeepers is critical to the success of an SBCC program. Conducting a stakeholder workshop helps the program team understand the context for the program and receive support from key players. The purpose for a workshop will depend on what the program team needs from stakeholders and gatekeepers. A stakeholder workshop can be held to:

Members of the program team should organize and conduct the stakeholder workshop. Team members should consider whether other stakeholders, such as government counterparts, should be involved and at what level of the planning process. 

After completing the activities in the stakeholder workshop guide, the team will:

• Guide stakeholders in reaching consensus on the problem and vision. 
• Collect more complete or in-depth information about the health problem, people affected/implicated and context by working with stakeholders. 
• Understand stakeholder-based insights that help inform the selection of audiences, messages, activities and communication channels.

Preparing for and completing a stakeholder workshop can take up to one month. Although the workshop itself may only take one day, preparation can take several weeks. There are many tasks that should be conducted prior to the actual stakeholder workshop.

Download: Stakeholder Workshop in SBCC Program